By john muchiri.
You have noticed the rate at which businesses are embracing animated adverts lately. From faiba advert to the safaricom sambaza bundle advert. Why are animated adverts so compelling? Animation has the power to give life to a concept: few marketers exploit it to deliver quality marketing campaign that stays in the minds of the customers. It brings the power of imagination and creativity to your marketing. It gives you the power to demonstrate your products to your clients in a better way than the conventional photography can.
Animation can act as a tool of creating a strong brand by creating a character that will be associated with your brand. For example, when you see the 'faiba cartoon' you will be reminded of jamii Telecommunications Ltd. Animated characters in an advert engages the attention of the viewers, then an association between the character and the product is created in their minds.
Whether you are hiring an expert to make your video or you are tackling it yourself. There are certain factors that you need to put into consideration:-
1#. Flexibility.
While making an animated adverts it is easier to make last- minute changes than live action adverts. This is due to the fact that there are no actors who are needed to re-do the script.
2#. Cost.
In many live action ads where celebs are used, cost incurred is generally high. For animated ads there are no actors just the ' voice-over talent' is needed, this brings down the cost incurred.
3#. Time.
Animation can take longer time to produce as it involves developing a concept and giving the concept life. It can take upto several months.
4#. Target audience.
In marketing the target market is everything. If you are able to know your target market and reach them with the right message: you will win their attetion.
5#. Ability to appeal.
The impression created by a marketing campaign should be considered while deciding whether to use live action or animation.
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