Turning your name into a viable brand

Have you ever wondered how
certain people get appointed to certain positions?while there are a lot of factors that influence the decision to have an individual in that position,it all boils down to personal branding.
Building brands is not an easy thing and calls for a sustained effort to reap the benefits associated with it.
In the same way,people who excel in their careers spend time and energy in building their brands but not just their careers.
Branding yourself keeps you current in your field,opens doors for you,and creates a lasting impression on clients.

Questions to consider while doing personal branding
What does your name stand for?
Who are you?
What are your unique abilities?
What perception do I create in client's mind?

Personal branding is important because not everyone knows who you are,and by extention they may not know what you do.
A client will usually choose to work with someone they have worked with previously or heard of.
By branding yourself you become an asset to your business while your products becomes set of skills or services that you are offering.
By john muchiri