The success of a business is measured by looking at various aspects of a business, analyzing the firm's profitability can give clues on the performance level of a business.
It is the goal of every business and by extension every entrepreneur to make profit. The question that entrepreneurs ask themselves is: what can i do to improve profits in my firm? For a business to increase profitability it requires leadership, deep analysis, tough decisions and good communication skills on the part of the owners.
Increased profits can be a great stimulator to an entrepreneur to work harder. To the business owners it means more cash is available for either ploughing back or as personal wealth.
Sustaining growth in profitability is not an easy task, as it entails making key decisions that influence all aspects of a business.
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